Seedtag boosts Olympics brand sponsorships within digital environment

Seedtag has developed computer vision capabilities to detect sports and help advertisers utilise visual media throughout the Tokyo 2020 Olympic Games.

Seedtag’s computer vision technology helps brands reach consumers and helps to avoid negative associations.

Jorge Poyatos, Co-Ceo of Seedtag, says: “Throughout the Olympics, we are providing advertisers with premium inventory to enable them to associate their brand with the event. More than 70% of the adult population finds Olympic athletes inspirational. With the help of contextual AI, advertisers will be able to reach these people by broadcasting their campaigns on web articles dedicated to the subject by integrating their messages into the content where these athletes are featured. In this way, brands can benefit from the “halo effect” and associate themselves with the values represented by these people and the different sports they play.”

There is plenty of room for brands to use image recognition to better ensure brand safety and target new potential audiences. Image recognition tech is capable of achieving this in a fraction of the time it would take for a human to do it (less than 100ms). Now that privacy laws have changed the way marketers can use personal data, it’s more important than ever for brands to look at technology such as computer vision as a necessary component of a successful strategy.

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