Seedtag has secured $40m in Series B funding, led by Oakley Capital, the funding round – which was also participated in by Adara Ventures and All Iron Ventures – follows on from the $5.2m raise in Seedtag’s Series A funding round in 2017. Seedtag aims to continue moving forward in …
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Seedtag has developed computer vision capabilities to detect sports and help advertisers utilise visual media throughout the Tokyo 2020 Olympic Games. Seedtag’s computer vision technology helps brands reach consumers and helps to avoid negative associations. Jorge Poyatos, Co-Ceo of Seedtag, says: “Throughout the Olympics, we are providing advertisers with premium …
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Seedtag has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows brands to integrate their messages into content. The new solutionhas proven video skip rate to decrease by as much as 85%. The Extra …
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Seedtag has taken action to ensure its solutions don’t affect the user experience (UX) on partner sites, as publishers prepare for Google’s Core Web Vitals ranking signals to come into force in June. The changes implemented by Seedtag will allow publishers to continue to monetise their inventory in a contextual manner …
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Seedtag will offer its full stack advertising platform to advertisers during the Euro 2020. Its technology enables advertisers to serve ads on relevant articles, on a large amount of partner media, offering a reach of over 56 million monthly impressions in the UK. Seedtag’s contextual advertising technology provides the highest …
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Seedtag has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa and Latin America. This initiative will offset 130 tonnes of CO2. Around the world, April is a month of celebrating and increasing awareness about climate …
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Seedtag has appointed three new members to its leadership team. Emilia Kirk, joins as seedtag’s Global Head of Growth, bringing with her more than 15 years of digital advertising experience within the contextual and native advertising space. With professional experience combining sales, business development and product innovation, she will be …
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Seedtag has acquired German contextual advertising specialists, Recognified. Founded in 2016 by Jan-Philipp Kröll, Matthias Hahn and Stoyan Georgiev, Recognified is a computer vision and brand advertising company specialised in contextual advertising. The purchase of the Munich based company is seedtag’s first acquisition in the country, which plays an important …
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