PCR Tech and IT retail, distribution and vendor news
The Esports Club, based in India is partnering with Streamcoi to evolve the way brands use streaming, content creators and esports. Befits of the partnership include automation of streamer branding management and monetising live streaming. Streamcoi is a streamer management platform that has assisted many Esports organisations globally.
A first of its kind partnership in India, audiences will be able to see brand and product messaging in unique ways on daily livestreams ensuring visibility and CTR for partner campaigns.
The Esports Club’s network consists of nearly 20 streamers – both professional players who stream during breaks from official matches, and content creators focused on live streaming. The Esports Club helps connect brands with the right streamers and content creators to help amplify their brand visibility.
Regarding the development, Mr. Ishaan Arya, Co-founder, The Esports Club, said: “Consulting and Marketing services is a major vertical for us. We specialize in creating long term partnerships that are in the interest of both, our brand partners and of course the content creators. We work only with a hand picked roster of streamers to ensure we can drive the most value to our partners and we’re always looking at creating exciting new campaigns. The partnership with Streamcoi helps ensure we can continue to innovate and drive unparalleled value to partners throughout 2021. ”
Mr. Jakub Janaszek, Brand Manager, Streamcoi, added: “Promoting brands in esports and gaming is becoming one of the most effective ways to reach young audiences worldwide. Top managers, like members of The Esports Club, offer campaigns across dozens of influencers at the same time. However, this would be hardly implemented without automatisation of content, data, and streamer management. I am very happy that they trusted Streamcoi and decided to introduce innovative solutions for their partners. I am sure that the brands which decide on their campaigns will quickly notice the benefits that good promotion in gaming provides”.
Read the latest edition of PCR’s monthly magazine below:
Like this content? Sign up for the free PCR Daily Digest email service to get the latest tech news straight to your inbox. You can also follow PCR on Twitter and Facebook.
