BT launches new Partner Plus programme for Wholesale customers 

BT Wholesale’s new partner programme, Partner Plus, is now available for Wholesale customers to join.  

 Partner Plus is made up of three tiers – Partner, Premium and Elite – each with varying benefits, organised by a simple points-based system. 

Each tier will come with a greater range of benefits than seen before, including commercial support, sales and marketing resources, learning tools built by industry experts and access to exclusive events. These benefits will be delivered through BT Wholesale’s new Partner Plus Hub which offers an end-to-end digital experience, giving partners control of their account with a range of self-serve tools.  

 And, with over 70 percent of partners asking for more brand association with BT Wholesale, eligible members of the Partner Plus programme can now – for the first time – qualify to use the BT Wholesale brand in their marketing communications to demonstrate their partner status with a trusted UK provider, whilst also building their own identity. 

 BT Wholesale partner, Spitfire, an internet telephony service provider and ISP, is the first organisation to officially join the Partner Plus Elite programme.  

 Harry Bowlby, Managing Director, Spitfire says: “We’re thrilled to be recognised as BT Wholesale’s first Elite partner as part of its Partner Plus programme. Our relationship with BT Wholesale spans over two decades; a testament to the strength of our working partnership and a nod to future success. For Spitfire, encouraging trust and loyalty across our customer base is critical to the success of our business. As an Elite partner, we’re now able to provide additional reassurance to existing and new customers that they are partnering with an established and trustworthy business. For us, that’s a huge commercial and marketing benefit.”  

 Alex Tempest, Managing Director of BT Wholesale says: “Our Partner Plus programme is an exciting step change in how we do business with our BT Wholesale partner community. As Europe’s largest Wholesale provider, it’s really important for us to lean into customer feedback on more simple ways of working with our business, and our Partner Plus programme does just that; providing easy access to resources, more personalised support and a brilliant digital customer experience. We’re really excited to start the roll out Partner Plus to the Channel empowering them to benefit from our network to innovate, grow and to better serve their customers.” 

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