Anzu and Adform Team Up on in-game advertising

Anzu.io, has formed a new partnership with Adform, in which Anzu will offer its mobile and PC in-game inventory to Adform’s 30,000+ global clients to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic.

Anzu provides a platform for advertisers to access gamers in a non-intrusive way. Some recent gaming client wins include Ubisoft, the first programmatic PC deal in esports with Axis Games, and Virtuverse, the first sci-fi game with blended in-game ads.

In addition, Anzu provides full GDPR, COPPA, and privacy compliance. The platform’s SDK technology assures high-quality direct traffic with complete control over ad placement and provides the first-party data for precise audience targeting. Equally important, Anzu’s partnerships with trusted AdTech providers assure advertisers ad viewability, brand safety, and fraud control.

“In 2020, global programmatic advertising spending is expected to exceed 98 billion dollars, and digital advertising spending is expected to grow 68 percent” said Cem Eroğlu, Adform Head of Sales MEA&APAC. “Programmatic advertisements, which constitute two thirds of the digital ad spending, will be moved to a new and dynamic channel thanks to the cooperation we have established with Anzu. In-game ads stand out with their high measurability and viewing rates. We believe that our alliance will open the door to many successful projects that will be mentioned in the coming period, and we are extremely excited and happy to activate programmatic ads in the game world.”

Yaniv Rozencweig, Anzu’s Director of Business Operations, says of the new partnership: “At Anzu, we believe that gaming should be part of a savvy advertising strategy. The trick is to do it right, in a way that respects the gameplay. Our partnership with Adform will allow thousands of their advertisers to access the absolute best blended in-game advertising technology, so they can reach the enormous gaming market in a new way with proven ad viewability and brand lift.”

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