Tag Archives: Anzu

Anzu.io, and Lumen Research have revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to monitor player attention levels within in-game ad …

Anzu.io has expanded its collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game advertising solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This follows the addition of Anzu to Microsoft’s highway to a 100 …

Chris Blight, VP Demand at Anzu explores how to appeal to the target audience with in-game advertising. Anyone who has taken a mere glance at the gaming and esports world knows that the face of a gamer is no longer the unsocial teenager seeking a safe haven from the daily …

Anzu has received funding from NBCUniversal, and HTC. The funding will go towards supporting Anzu’s marketing partners to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory, using interactive, contextual, and programmatic in-game advertising solutions. “Everyone is talking about the impending metaverse, and we are starting to see it emerge …

NBCUniversal is embarking on a new partnership with Anzu.io., enabling, NBCUniversal’s clients to run non-intrusive, in-game ads across Anzu’s cross-platform gaming inventory. “NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to streaming, gaming is one of the fastest growing ways to reach young …

Anzu is working with Saber Interactive, in an in-game advertising deal for the upcoming racer Dakar Desert Rally. Advertisers will be able to run their banner and video ads within Anzu’s in-game ad placements, which will take the form of 3D objects like roadside billboards and banners. They will also …

Guy Ben-dov, has been appointed as EVP, Business Development, HD Games at Anzu. Ben-dov previously headed up Double Fusion, an in-game advertising company back in 2004. There he worked with Xbox, PlayStation, and major game publishers to grow the in-game advertising market. He also served as the CEO and Co-Founder …

Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense. The partnership enables advertisers to run their banner ads and gifs within All Star Tower Defense via Anzu’s in-game ad placements. This blends into the gameplay, appearing …

Two-thirds of gamers in the UK say they would welcome more brands into their favourite games, finds new research released by Anzu. The nationwide study was run to drive advertisers’ decisions around their approach to gaming to help them understand what the UK gamer audience looks like and their attitudes …

Nine months after Anzu added Comscore’s digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run by Anzu since the implementation. IVT is any activity that doesn’t come from a real user with genuine …