Brother UK strengthens support for ressellers with new partnership programme

Brother UK has launched a new partner programme to provide channel partners with enhanced commercial incentives and benefits.

The scheme will see the vendor structure its support packages around its professional print product range that incorporates its business solutions and managed print service (MPS) offerings.

It replaces the previous scheme, which categorised partners under reseller, gold and platinum tiers, primarily based on their sales volumes.

Brother UK says the new programme will provide improved incentives for those selling the firm’s MPS offering. Resellers delivering high volume MPS contracts, which will fall into the new Solution Business Partner and Business Partners categories, will receive increased rewards along with access to exclusive products.

Technology Partners and Focus Partners will continue to benefit from monthly promotions and dedicated account management. They will also have access to a range of sales and marketing tools available via online partner portal BrotherZone.

Liam Fitzgerald, head of reseller and distribution sales at Brother UK, said: “Our new partner programme places us firmly at the side of our partners, providing enhanced incentives and sales and marketing assets to help them succeed in the face of an evolving market landscape with customer needs that are changing rapidly.

“Demand for MPS will continue to grow. Not only are more firms recognising the productivity and cost benefits that come from having access to a managed service, but IT leaders are looking for new ways of equipping dispersed workforces with better technology that they can track and manage remotely.

“We’re focused on growing ourselves by growing others so if our partners are successful, then so are we. As a channel centric vendor, we want to give our partners the backing they need to help each of us prosper.”

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