PCR Awards 2020: How to win in the Reseller Category

Entries for the 2020 PCR Awards are well underway, but do you know what it takes to win in the Reseller Category of next year’s awards?

Taking place at The Brewery, London on Wednesday 4th March, the awards will celebrate the retailers, resellers, distributors, channel service providers and vendors that have made the biggest impact on the channel over the past year.

Specifically for resellers, this means the chance to take home a SMB Reseller, Corporate VAR or MSP Specialist award.

The Reseller awards recognise the B2B side of technology sales across hardware, services, integration or software. These awards recognise achievements across the spectrum, from servicing small businesses right up to the enterprise level.

SMB RESELLER – enter here

This award is open to any UK reseller focused upon selling to small to medium sized businesses (under 250 employees).

Entries should include:
– Clear evidence of commercial success and growth over the year, and strategy for growth in the coming years.
– Up to 3 case studies involving key clients that demonstrate the use of innovation and expertise to meet the needs and requirements of clients.
– Evidence of outstanding value provided to SMB clients over the year – what makes you stand out from your competition?
– Evidence of year-on-year client retention and key account growth.

CORPORATE VAR – enter here

The Corporate VAR award is open to any UK-based Value Added Reseller selling into medium to enterprise sized businesses (defined as over 250 employees).

Entries should include:
– Evidence of specific sales achievements over the past year. Suggested metrics include numbers of new customers, revenue growth, and/or expansion of the business in terms of staff and assets.
– Evidence of targeted multi-platform campaigns/strategies that have had a proven impact upon your target market, resulting in increased awareness of your business and services.
– Details of solutions and products you have developed that have been successful, based on technical knowledge and adaptability to particular client needs.

MSP SPECIALIST – enter here

The MSP Specialist award is open to any UK reseller specialising in providing Managed Services to its clients.

Entries should include:
– Evidence of specific sales achievements over the past year. This can include numbers of new customers, revenue growth, or expansion of the business in terms of staff and assets.
– Evidence of campaigns/strategies that have made an impact, raised awareness of your business and resulted in an increased client base.
– Details of specific managed services solutions and products you have developed that have been successful, based on technical knowledge of the sector and how that has been adaptable to clients particular needs.

Entries for the PCR Awards 2020 close on 6th December.

When and Where?

The PCR Awards 2020 take place at The Brewery, London on Wednesday 4th March, and will see the channel coming together under one roof for an annual celebration of the past year’s achievements in a must-attend event.

Enter the Awards