Epson cites ‘sustainability’ as driving force behind 56% market share increase

As Epson continues its drive to shift the business market away from laser printers in favour of more sustainable business inkjet printing, the company has achieved a 56% market share increase between 2015 and 2019, according to IDC data.

This growth positions Epson with 29% total market share across western Europe. And This success is attributed to the increasing commitment to sustainability seen across western Europe, as organisations make moves to reduce their environmental impact.

In recent research conducted by Epson, nearly half (44%) of European businesses confirmed they are prioritising being more environmentally friendly, while 38% stated they were under considerable pressure to improve CSR performance.

Phil Sargeant at IDC, an expert in print market adoption, said: “When you consider the pressures that public sector, enterprise and SMBs are under from their customers to be more environmentally friendly and aware of their impact on the planet, an inkjet fleet is able to ease these pressures.”

As one of the leading manufacturers driving this switch, Epson has invested over half a billion euros into the development, manufacture and distribution of business inkjet. Its sustainability efforts are being recognised across the industry with nine of its products winning in three Green MFP categories at the recent 2019 DataMaster Lab Print Awards. The company as a whole secured a Keypoint Intelligence PaceSetter Award for sustainability as part of the testing lab’s recognition of manufacturers advancing environmental initiatives.

Darren Phelps, VP of business sales at Epson Europe, commented: “While CSR is a pressure point for businesses it’s also an opportunity to differentiate from competitors and become more economically efficient. By investing in sustainable technology such as business inkjet printers, organisations are demonstrating their commitment to supporting the planet.”

“Inkjet has made huge strides forward and the concerns previously held by SMBs and major enterprises around inkjet in the office have been addressed,” continued Phil Sargeant, IDC. “We forecast that this will continue to drive an increase in total market share to 40% for business inkjet technology in the next five years.”

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