PCR Awards 2020: How to win in the Distribution Category

Entries for the 2020 PCR Awards are well underway, but do you know what it takes to win in the Distribution Category of next year’s awards?

Taking place at The Brewery, London on Wednesday 4th March, the awards will celebrate the retailers, resellers, distributors, channel service providers and vendors that have made the biggest impact on the channel over the past year.

Specifically for distributors, this means the chance to take home a Software, Services and Support Distributor, Hardware Distributor, Consumer Electronics Distributor award, Distributor Of The Year (Sub £150m Turnover), or Distributor Of The Year (Plus £151m Turnover).

Here we break down each award in this category, and what you need to include in your entry to ensure you have the best chance to becoming a finalist.

DISTRIBUTION CATEGORY

The distribution awards are designed to acknowledge the hard work put in by those companies that act as a vital cog in the technology channel, linking vendors with people on the frontline – retailers and resellers.

SOFTWARE AND SERVICES DISTRIBUTOR – enter here

The Software and Services Distributor award is open to any distributor that specialises in or has an extensive software offering. This can include straight software product distribution, Software-as-a-Service, and the support structures to assist resellers and retailers in selling these.

Entries should include:
– Evidence of specific sales achievements over the past year, this can include numbers product shipping figures, revenue growth, or expansion of the business in terms of staff or assets.
– Details of the breadth of the product ranges carried, and details of any expansion of this
– or any new software vendors you have taken on – in the past 12 months.
– Explanation of any new dealer programmes or support structures you have designed to support resellers and retailers in their sales efforts to end-users. This can include customer portals, POS, or excellent customer service.

HARDWARE DISTRIBUTOR – enter here

The Hardware Distributor award is open to any distributor that specialises in or has a large hardware offering – this includes components (graphics cards, processors, motherboards) full PCs (desktops, laptops) or peripherals (mice, keyboards and headsets).

Entries should include:
– Evidence of specific sales achievements over the past year, this can include numbers product shipping figures, revenue growth, or expansion of the business in terms of staff or assets.
– Details of the breadth of the product ranges carried, and details of any expansion of this
– or any new vendors you have taken on – in the past 12 months.
– Details of any new dealer programmes or support structures you have designed to support resellers and retailers in their sales efforts to end-users. This can include customer portals, POS, or excellent customer service.

CONSUMER ELECTRONICS DISTRIBUTOR – enter here

The Consumer Electronics Distributor award is open to any distributor that specialises in or has a large consumer electronics offering – for example smartphones, tablets, wearables and smart home products.

Entries should include:
– Evidence of specific sales achievements over the past year, this can include numbers product shipping figures, revenue growth, or expansion of the business in terms of staff or assets.
– Details of the breadth of the product ranges carried, and details of any expansion of this
– or any new consumer electronic vendors you have taken on – in the past 12 months.
– Details about any new dealer programmes or support structures you have designed to support resellers and retailers in their sales efforts to end-users. This can include customer portals, POS, or excellent customer service.

NEW FOR 2020 – DISTRIBUTOR OF THE YEAR (SUB £150M TURNOVER) – enter here

New for 2020, the Distributor of the Year (Sub £150m Turnover) award aims to shine a light on smaller distributors, This award is open to any type of distributor in the UK IT and tech channel that has a total turnover of £150m or less.

Entries should include:
– Details of any major achievements your company has attained over the past 12 months. This can include significant vendor partnership, and company growth and expansion.
– Outline how your business stands out from other sub £150m distributors in the market. This can include innovative campaigns, charity initiatives and employee satisfaction statistics.

NEW FOR 2020 – DISTRIBUTOR OF THE YEAR (£151M+ TURNOVER) – enter here

Another new award for 2020 is the Distributor of the Year (£150m+ Turnover) award. Any IT and tech distributor with a total turnover of more than £151m is able to enter, regardless of which area of the industry they specialise in.

Entries should include:
– Details of any major achievements your company has attained over the past 12 months. This can include significant vendor partnership, and company growth and expansion.
– Outline how your business stands out from other £151m+ distributors in the market. This can include innovative campaigns, charity initiatives and employee satisfaction statistics.

Entries for the PCR Awards 2020 close on November 22nd.

When and Where?

The PCR Awards 2020 take place at The Brewery, London on Wednesday 4th March, and will see the channel coming together under one roof for an annual celebration of the past year’s achievements in a must-attend event.

Enter the Awards

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