Hammer adopts Exertis brand with James Ward heading up the combined businesses

Exertis has announced that Hammer will adopt its name under the brand ‘Exertis Hammer’. The distributor says the new business will present further opportunities for its enterprise customers at Exertis and Hammer to take advantage of a wider vendor portfolio, and access to enhanced professional services.

James Ward has been appointed the managing director for the combined enterprise businesses, reporting to Exertis UK managing director Paul Bryan.

“With the integration of the Hammer and Exertis enterprise commercial and sales teams, we will provide even greater value to our customers by offering an enhanced vendor portfolio, with an extensive professional services wrap, and significant employee expertise that can address the differing requirements of our customers and their vertical markets,” said Bryan.

“James with his experience, industry pedigree and business acumen is the ideal person to lead our enterprise business both in the UK and across Europe where Hammer already has successful operations in several countries.”

The acquisition of Hammer was announced in 2016. Exertis says the name change further reflects the integration of the businesses whilst recognising the equity and strong affiliation that has been developed over the past twenty-seven years with its customers and vendors.

“The name itself is the main change here. But at the same time, this is an opportunity to refocus on our customers and core strengths with better utilisation of our complete enterprise skillsets, to deliver a more comprehensive and compelling offering to our customers. This customer focus will see Exertis Hammer focus on vertical markets and Exertis’ enterprise division focus on VARs,” said Ward.

“It’s an exciting time for our enterprise business and with the financial strength and support of our parent company, we aim to capitalise on the solid foundations that we have built in Hammer’s overseas operations, further broadening our value-added distribution capabilities and footprint across Europe.”