Brother UK launches new Channel partner programme

Brother UK has restructured its partner programme to help Channel partners boost margins and secure long-term contracts with customers. The company’s partner programme offers product promotions and rewards, alongside marketing and sales tools to support partners who sell Brother products and services. These tools and benefits can be accessed through its online portal – BrotherZone.

Greig Millar, general manager for sales at Brother UK, said: “Our upgraded partner programme has been designed to help channel firms boost profit margins and tap into the growing services and solutions market.

“There’s currently great opportunities for vendors and partners to sell solutions, with customers increasingly looking to innovate, increase productivity and boost workforce efficiency through IT, all while keeping costs down. Our partner programme helps Brother and its partners to work side by side in developing integrated solutions that enable us to help customers achieve their goals.”

Partners will now be ranked as either ‘Reseller’, ‘Gold’ or ‘Platinum’ level, with each tier offering added benefits. Unique advantages will be available for businesses selling or looking to sell managed print services (MPS) solutions.

The programme’s upgrade is part of Brother UK’s Transform 2018 strategy, a global initiative to help grow revenues by moving towards contractual solutions and services.

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