Leading channel services dealer group Synaxon has formed a partnership with security vendor F-Secure that will see the organisation acting as a distributor for the company’s range of online security and privacy software for consumers and SMBs in the UK. The agreement is the first of its kind for both organisations and – according to Synaxon – the channel as a whole.
Resellers and retailers will be able to order and download F-Secure products directly via EGIS, Synaxon’s online procurement and order management platform, for immediate deployment and use by customers. This provides the fastest and most convenient electronic access to the complete range for F-Secure partners.
The agreement follows an initial year-long partnership between the two organisations, during which they have worked to develop new business with Synaxon members. The integration between EGIS and the F-Secure portal is the first of its kind for the Synaxon Group. The success of the UK partnership has led to it also being embraced by the German parent company, giving F-Secure access to more than 3000 member businesses in the dealer group’s country of origin.
The partnership is a new milestone in the development of Synaxon UK and its relationship with the wider channel, said Derek Jones, managing director of Synaxon UK. “This is a landmark for Synaxon UK and fantastic news for our members and for F-Secure partners. It demonstrates the effectiveness of EGIS and of Synaxon’s marketing and shows that we can deliver excellent results.
"We are honoured that F-Secure has put its trust in Synaxon and asked us to play such a pivotal role in supporting its UK channel partners. It’s a partnership that truly benefits everyone, including our major distribution partners. It will bring more resellers onto the system and more activity via EGIS, which means more business for them.”
Speaking on the behalf of F-Secure, Olli Bliss, head of partner sales stated: “We have formed a very good, productive and open working relationship with Synaxon UK and have been impressed by their ability to meet the needs of F-Secure resellers. We know that we can trust Synaxon to get the job done. This extended alliance will give our partners in the UK a quick, simple and secure way to order and download our products and deliver great service to their customers.”
With this partnership, Synaxon hopes to present its members who sign-up as F-Secure partners with exceptional margins on new license sales and additional income from renewals. Resellers can earn up to 50 per cent on sales and significant rebates when they purchase F-Secure solutions via EGIS. In addition, they will receive additional margins on annual customer renewals, which means all F-Secure sales will continue to contribute to their income every year.
Jones said that he hopes the partnership will encourage more resellers to sign-up to the group as members. “Resellers will receive exceptional discounts on F-Secure products when they order via EGIS and there are many other exclusive offers and discounts available only to our members. Once they have seen EGIS for themselves, we think they’ll want to find out more about the system and the benefits of being a Synaxon member.”