Kaspersky enlists gaming YouTuber Ali-A to promote Internet Security 2016

Security software vendor Kaspersky Lab has teamed up with popular British Youtuber Ali-A to help raise awareness of the importance of threat protection for the online gaming community.

Ali-A showcased Kaspersky Lab’s recently launched consumer solution, Kaspersky Internet Security 2016, in a video (which has almost 800,000 views).

"The video brings security to the attention of consumers in an industry which is rapidly evolving and growing, with gamers shifting to online, tablet and mobile," said Kaspersky in a statement.

With currently 6.8 million subscribers, Ali-A is well known for his Call of Duty gameplay videos, with his most popular reaching almost 20 million views. 

Kirill Slavin, General Manager for UK and Ireland at Kaspersky Lab, said: “As the gaming landscape develops, online security can become an afterthought as demonstrated by the recent news of spyware targeting users of online games Full Tilt Poker and PokerStars. The malware, named Odlanor, noted the victim’s player ID and took screenshots of their virtual poker hand before joining the game themselves with an unfair advantage.

“Even with these threats at large, it is important consumers are aware that it is possible to protect themselves and their in-game alter-ego against attacks from cybercriminals. Kaspersky Internet Security 2016 offers premium protection for PC, Mac & Android, and works across devices, making it the perfect solution for those who like to play online games on multiple devices, says Kirill Slavin.”

Ali-A added: “Whilst security software does have a stigma for slowing down performance, Kaspersky Internet Security 2016 actually has a “Gaming Mode” option – so it doesn’t affect a games speed or performance in real-time.

"I think a lot of gamers overlook internet security, or don’t associate it as something they need when they game online. But when you think about how many websites you log into and how many times you enter a password, it’s actually really important.”

According to the IAB, in 2014 the UK national gamer audience stood at 33.5 million – 69 per cent of the population.

You can watch the video below:

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