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Indie PC retailer Utopia Computers has taken the ALS Ice Bucket Challenge – and challenged several of its competitors in the UK system builder market.
Utopia director Craig Hume, eight members of staff (and two children) opted to have buckets of freezing cold water thrown over their heads in the name of charity, joining the likes of Bill Gates, Mark Zuckerberg and Satya Nadella.
Team Utopia donated to Motor Neurone Disease Scotland, and have nominated Scan Computers, Overclockers UK, YoYoTech and Box.co.uk to complete the challenge next.
The ALS Ice Bucket Challenge has taken the world by storm over the past few weeks, with everyone from celebrities to friends and family taking part and sharing videos online.
