FRONTLINE: PCR survey finds that customers are more concerned with digital switchover

Half of consumers not interested in internet enabled TVs

49 per cent of retailers have reported that their customers are not interested in internet enabled TVs.

The survey, commissioned by PCR, found that many customers are concerning themselves more with the imminent digital switchover than the new devices.

However, the future is not all bad as 27 per cent of respondents said that they had seen growing interest from their customers.

The advent of internet enabled televisions had been hailed as the next big thing by companies such as Yahoo and Intel, who felt that the devices would dominate the market by the end of 2009, however, consumer take-up may be delayed as the recession continues to bite.

The survey was carried out on behalf of PCR by Infinite Field Marketing Solutions.

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