New channel head Christine Harrison says resellers and retailers can lead, but they must be agile and responsive

Intel urges channel to stay flexible

Chip giant Intel’s newly appointed UK and Ireland channel manager Christine Harrison has advised independents to remain flexible in the face of growing financial pressure, highlighting the strengths that smaller retailers have over their larger rivals.

Harrison said pressure on retailers is likely to grow in the coming months, mostly due to credit issues, but that small business are better placed to respond quickly to adverse market conditions.

"I think everyone is going out at the moment all guns blazing, trying to make the best of a bad situation," she told PCR. "The opportunity for the channel is to appeal to them to remain flexible and agile; they can move a lot quicker than some of their bigger competitors.

"We have done our major product launch for this year, which the channel was very much a part of. But their biggest problem is going to be credit, that’s where they’re going to see some of their biggest problems. The guys in the channel don’t just compete against themselves, they compete against the entire industry."

To read the full interview with Intel’s new UK and Ireland Channel Manager, simply click here.

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