Tag Archives: privacy

Consumers across the globe are expressing a heightened sense of fear over their online privacy and personal data. With nearly half of global consumers (48%) admitting they have lost control over how much data is stored about them and 49% feeling that COVID-19 restrictions forced them into expanding their digital …

AOC and MMD’s Paul Butler looks at enabling on screen privacy. In today’s world data security is more important than ever before. Educational, financial, medical, governmental organisations are increasingly transitioning to the digital world, where the data needs to be secured with various layers of encryption and with controlled user …

As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site-based fraud tactics. Contextual outcomes engine, 4D, a division of …

Kaspersky research shows that looking after private data has finally become a mainstream concern, with 50% of consumers claiming they would no longer use an online service provider following a data breach, and 57% expressing worry about their security and privacy being affected by ‘smart’ and internet connected devices. This concern is …

Nick Hutson-Alvarez, Exertis Group Head of Cyber Security & Compliance discuses some important factors to consider to keep data secure. There are varying degrees of online security that can be driven by some very complex systems which are designed around industry standards, such as PCI DSS (Payment Card Industry Data …

Steve Hicks, Head of Global Sales, BullGuard looks at why personal data is big business and why we should value our right to privacy Whichever way you look at it, people the world over have essentially uploaded their entire lives online in return for social media profiles, apps, e-commerce benefits, …

Tech-savvy companies and individuals can reap numerous benefits by utilising residential IP address hopping. While businesses can attain access to more varied data by accessing different geolocations, individuals typically use similar service to obfuscate their location for enhanced internet privacy. With more and more companies relying on big data analytics, …

Liberty Shield, an Edinburgh-based online privacy and digital anonymity firm, notes that VPN usage across the UK is rising significantly during the UK’s lockdown. A VPN – or Virtual Private Network – is used to create a private network from a public Internet connection, and it is believed that the …

Privacy experts from Kaspersky give their visions of the changes that lie ahead in the privacy field of 2021. 2020 demonstrated how overwhelmingly important a connected infrastructure and digital services have become for the daily functioning of society. This realisation has led to a shift in attitudes to privacy and …

A new report reveals consumers are wary of connected devices such as Amazon's Echo