Exertis has entered a distribution partnership with Fitbit. The full range of Fitbit products, will be available through the distrobutor and will drive Fitbit into alternative consumer channels, such as corporate wellbeing, salary sacrifice and gift-with-purchase markets. Fitbit’s diverse line of innovative and popular products include the health smartwatch Fitbit …
Read More »Google buys Fitbit for $2.1 billion
Google has acquired San Francisco-based fitness tracker brand Fitbit for $2.1 billion (£1.6 billion). The deal is Google’s biggest consumer purchase since it paid $3 billion for smart home brand Nest five years ago. With the coming together of two large technology companies, unsurprisingly, the deal has received instant scrutiny. …
Read More »CMS Distribution to offer customers branded Fitbit cart sites
CMS Distribution has announced an addition to their partnership with Fitbit through the introduction of personalised cart sites. Launching September 2019, the cart sites expands on CMS’s existing value-added services granting resellers the opportunity to offer bespoke, easy to use transactable websites to their customers. Using these sites resellers can …
Read More »In fitness and in health: How connected devices are changing the way we monitor our lives
In the 1960s, a mathematics professor called Edward Thorp created a computer small enough to fit into a shoe. While some purists may call this the true beginning of “wearable technology”, it’s fair to say that the explosion of Bluetooth-enabled devices in 2002 was the point at which manufacturers decided …
Read More »Apple reclaims lead in wearables market
The Watch-maker sits at the top with 23 per cent, followed by Xiaomi on 21 per cent and Fitbit on 20 per cent
Read More »Tech Data eyes up wearables market with Fitbit partnership
Tech Data has set its sights on new areas of growth, by taking Fitbit’s products into corporate and healthcare sectors
Read More »Fitbit takes on smart watch market with Ionic launch
With a price tag of $299.95, the Fitbit Ionic comes in at the higher end of the market
Read More »Fitbit Flex 2 explodes on user
Fitbit is investigating an incident where one of its products reportedly exploded on the wrist of a customer
Read More »Has Fitbit delayed its first proper smartwatch?
The main issues – according to Yahoo Finance – surround the watch’s GPS components and waterproofing which have forced the delay.
Read More »Fitbit confirms budget price of Pebble acquisition
The deal cost the fitness tracker maker just $23 million (£19 million)
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