By Florie Lhuillier, head of cybersecurity at CCGroup. The cybersecurity industry has had a turbulent few years. Cybersecurity vendors today are selling solutions in a challenging market environment: geopolitical events are making attacks more likely, the talent shortage is worsening, and the global economic uncertainty continues. This is making keeping …
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Florie Lhuillier, Head of Security at CCgroup highlights key findings from Research that uncovers top vendor marketing strategies to influence buyer awareness and purchasing decisions The COVID‐19 pandemic has created considerable uncertainty and caused sudden and widespread disruption in businesses security operations. Remote working in particular has been an issue. …
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CCgroup has launched new research looking into the state of security investments, what buyers are looking for in a security vendor and how both vendor awareness and selection is influenced by various communication channels and types of content. The study, Security marketing strategies: influencing contemporary purchasing behaviour, conducted in partnership with …
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