Tag Archives: Ben Fenster

Why Gaming Presents a Safe Space for Advertisers

Ben Fenster, Co-Founder & CPO, Anzu discusses gaming as a mainstream culture, and how gaming and advertising worlds became so intertwine One of the reasons we started Anzu was because we believed the gaming industry offered something unique to advertisers. A brand-safe space governed by digital stores that review each …

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PCR FEB issue Content & User Interaction: The game is on!

Ben Fenster, Co-Founder and CPO of in-game advertising platform, Anzu.io. talks to PCR about bringing brand advertising to in-gaming and e-sports. Could you please tell me a bit more about the company? When we founded Anzu in 2017, our key question was: how can we bridge the gap between brands …

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Now that there is light at the end of the tunnel with the mass administration of the Covid-19 vaccination, the tech channel, like the rest of the nation is beginning to look ahead and plot the course of the next few months as we all anticipate the return to some …

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