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500,000 UK jobs are available in IT and 100,000 are in programming. The industry is crying out for computing and programming skills, hence the Government’s recent reinvention of the ICT curriculum or as it is fondly now known: “The National curriculum in England: computing programmes of study”. Last September saw …

Is the gender divide as bad as ever, or is it getting better? Is it harder for women to get into senior positions? I have been at Fujitsu for 23 years. I’ve had many roles within the company where I started on a YTS Scheme (Youth Training Scheme) and worked …

As a business professional, your focus is always moving forward, calculating that next move in your business strategy, the next goal or benchmark to be achieved, the next great innovation. Looking ahead is how I’m introduced to opportunities and possibilities. Looking ahead also helps me avoid pitfalls or being caught …

There are loads of trends going on out there, but how much of them relate to you and what should you do with them? My job at Brother is to try and make sense of information like that and look at impact trends. There are a lot of trends out …

The IT security industry has seen dramatic growth in recent years. As businesses move technologies into the cloud and adapt to an increasingly mobile workforce, IT threats have naturally grown. For enterprise IT leaders, security can no longer just be an afterthought. The cost of neglecting security is a constant …

Applications are at the core of almost every business-critical function, impacting business performance in ways never imagined just five or ten years ago. Companies that are successfully managing the application stack now are likely to thrive in the future. However, to maintain competitive advantage, companies should be asking themselves what …

Applications are at the core of almost every business-critical function, impacting business performance in ways never imagined just five or ten years ago. Companies that are successfully managing the application stack now are likely to thrive in the future. However, to maintain competitive advantage, companies should be asking themselves what …

True data-driven marketing is about refusing to compromise on pseudo-accurate metrics and standard customer analytics. Here are two examples of measuring campaign success. The first example is email open rates, which don’t even adequately measure email open rates, let alone campaign monetary success. The second is email revenue attribution metrics, …

To be honest I’m tired of the gender inequality argument. I have been in technology for over 25 years and there has never been a better and more democratic playing field for women than there is now. Women now outnumber men at universities 55/45 and I don’t think anyone now …

Do not think you will get rich quick from selling to schools. You have to first understand their needs, which are very different to working with corporate customers. You have to understand what the school needs best to deliver its core product – teaching and learning. If a teacher cannot …