Tag Archives: 4D

4D partners with DeepSee to ensure advertisers are protected from new fraud tactics in a post-cookie world

4th May 2021 News Comments Off on 4D partners with DeepSee to ensure advertisers are protected from new fraud tactics in a post-cookie world

As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site-based fraud tactics. Contextual outcomes engine, 4D, a division of …

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Silverbullet’s context outcome engine 4D IRIS.TV integration

10th March 2021 News Comments Off on Silverbullet’s context outcome engine 4D IRIS.TV integration

Marketers can have full transparency in where their video ads are being placed via 4D’s integration with IRIS.TV. This new integration between IRIS.TV and Silverbullet’s Context Outcome Engine, 4D, addresses advertisers’ demands for privacy-friendly solutions to reach target audiences in the post-cookie era, and the need to safely target the …

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