Features

GEKKO’s managing director, Daniel Todaro explores how brands can still engage the senses in a socially distanced world The ability to engage all the senses has been an integral part of building brands for the past hundred years, particularly considered ones. Yet the separating nature of the pandemic and the …

Engaging with the audience or knowing your customer is a top priority for any sales environment and both in-store and online shopping experiences are no exception. Just as advertising is designed to subliminally appeal to the target market, shoppers should feel that they are being guided through the shopping experience …

In the March issue of PCR we will be running a feature on the Importance of Gaming Security. If you would like to get involved then we would be interested in receiving comment on the following Questions: What are some of the most common security risks to gamers? How can …

As the fashion industry has grown over the years, with more people shopping for garments and more clothing options than ever before, companies have had to show how quickly they can adapt. In the constantly evolving industry, brands everywhere have to stay up to date with the latest technological innovations …

Pete Watson, CEO at Atlas Cloud discuses how how businesses can act to guard against a second wave of Covid-19 cyber-security attacks. This year has brought the biggest-ever shift in working patterns, with hundreds of millions of people switching to homeworking due to Covid-19. In 2019, only 5% of British …

The March 21 issue of PCR, which hits desks at the beginning of March, will focus on the evolving Esports industry. We will be covering: Current state: esports market The importance of gaming security Here’s how to get involved:  We are looking for opinions, Q&A’s and analysis around the sector …

Sarah Church, Senior Account Manager at Node4 looks at the online retail landscape over the past few months. In years gone by, consumers would queue overnight outside retailers’ stores in a bid to snap up bargains in the Boxing Day and January sales. Traditionally, many retailers drop their prices the …

Turkish home and professional appliances manufacturer, Vestel recently launched its digital partner VIP programme. Here David Flintoft, Vestel’s Sales and Marketing Director explains the key benefits of this new sales support mobile app and web page and how the company is well poised to enter into 2021. So tell me …

From the latest laptops and software to connectivity enhancing devices,  PCR rounds up the latest tech to keep you up and running whilst working from home or remotely. BullGuard Small Office Security “Central to BullGuard Small Office Security endpoint protection platform is a single Cloud Admin Portal which enables MSPs and …

Valerie Vacante, director of strategy at global experience and innovation agency, LiveArea and founder of Collabsco, reveals five pieces of tech that have shaped her life. Video Games Probably some of my first experiences with video games were before starting elementary school, playing Pac-Man and Centipede at a local pizza …