Analysis

Derek O’Carroll, CEO of Brightpearl investigates the highly competitive world of ecommerce. The behind the scenes battle going on between the two biggest ecommerce platforms in the US – Amazon and Shopify – could have significant implications for merchants. Amazon’s real customer is the end consumer – rather than the …

Soumaya Hamzaoui, Co-Founder and Chief Operating Officer at RedCloud, explores the shift toward open commerce and how Web3 and decentralised platforms will be integral to the next phase in a user-controlled Internet. Since the dawn of time, global commerce has been linked to economic development. From the Silk Road, which …

Naomi Palmer, Digital Director at Storey focuses in on hybrid retail and how it is impacting the future of sustainable shopping. The pandemic has transformed the nature of work – with more employees working from home than ever before – but it has also changed the face of retail. Consumers …

Richard Farrell, CIO at Netcall explains how businesses do not necessarily need to turn back on previous pandemic-driven investments, but instead should consider leveraging and developing CX technologies to reinvent and reinforce the customer and employee experience. 2021 was another year of epic firefighting in which customer experience (CX) innovation …

Alan Chester, VP of eCommerce at Luzern explores how to be successful in a multichannel sales world. Fueled by the pandemic, changes in shopping behaviour have touched virtually every corner of the globe. In fact, the UK is experiencing the fastest eCommerce growth rate in the past decade. With up …

Mark Hook, Global Director of brand, communications and PR at Brightpearl  looks at the evolutionary spin-off of Gen Z and how to appeal to this growing market segment. For the past decade, brands have scrambled to serve millennials, the first Internet-obsessed generation that forced retailers to rethink their online-selling strategies. Now, …

During 2021, cyber-fraudsters involved in the creation and distribution of spam and phishing tried to lure users using topics focused on lucrative investments, online streaming of global movie or TV premieres and themes related to restrictions, requirements and benefits of the ongoing pandemic. These are the key outcomes of Kaspersky’s …

James Newman, Senior Accounts Executive, GreyOrange discuses how AI and robotics technology can aid the returns process for retailers. Black Friday and Cyber Monday marked the beginning of the festive retail season which set off weeks of deals and discounts, continuing through to the January sales. Retailers offer huge discounts throughout December and January, in-store and online, while customers …

Aman Khurana and Andre Hordagoda, Co-CEOs and Co-Founders of Go Instore, and Mark Zablan, CEO of Emplifi discuss how the customer experience is being reimagined to enhance brand-to-consumer relationships. Increasing levels of online shopping over the last 10 years have seen retailers turn their attention to their digital channels. This has …

James Smith, Brand Experience Director at Retail Marketing Group explores the next steps in digital consumerism. As the eCommerce industry continues to grow exponentially in a post-pandemic world, it is clear that businesses need to adapt to a more digital-savvy consumer. To be able to do this, businesses must meet …