PCR Tech and IT retail, distribution and vendor news
TD Synnex Maverick, the specialist collaboration, digital signage, and unified communications business within TD Synnex, has made a series of strategic appointments as it continues to invest in partner growth across the fast‑expanding audio-visual, collaboration, and digital signage markets.
The business has added three experienced industry figures to strengthen its capabilities and support the increasing number of IT and AV partners engaging with Maverick for business development and value‑added services. Paul Bartrum joins as audiovisual account director, Peter Vernon becomes head of UK&I projection and Jimmie Ireton is appointed business lead for digital signage.
Their combined experience working with specialist AV partners will be instrumental as the business scales, said Mark Glasspool, senior director, UK&I, Maverick. “We are investing to support our continued growth and to add further capabilities and depth to what is already a very knowledgeable and experienced team at TD Synnex Maverick. Our ever‑growing partner base includes both audio-visual specialists and the growing number of IT partners now deploying AV products as integral elements of many solutions. This investment is a clear demonstration of our commitment to partners on AV, projection, and signage sales.”
The appointments follow a series of recent vendor additions to the Maverick portfolio, including Epson, Barco, Zebrix, and Chief (Legrand). Through TD Synnex Maverick, partners gain access to specialist expertise in collaboration, signage, and AV solutions, alongside TD Synnex’s extensive value‑added services, stock holding, and financial programmes.
Maverick expects to announce further investments and additional vendor signings in the coming weeks.
