PCR Tech and IT retail, distribution and vendor news
UK distributor VIP has signed a new agreement with G2Brands to supply the Entity range of entry‑level laptops, tablets and smart watches to resellers across the country.
Entity’s line‑up covers Windows laptops, Android tablets and wearables aimed at everyday computing needs, including home users, families, education and first‑time buyers. The brand already has a presence in major national retailers, giving resellers evidence of demand and established sell‑through in the UK market.
VIP said the addition offers resellers a straightforward range with clear positioning. The devices also carry a sustainability angle through Entity’s partnership with Seven Clean Seas, which funds the removal of ocean‑bound plastic, a factor increasingly considered by education and public‑sector buyers.
“Entity has already proven itself where it matters most, on UK retail shelves and with UK consumers,” said Dave Evans, Head of Purchasing at VIP. “With VIP’s distribution and support, Entity gives resellers a low‑risk, high‑volume opportunity in a competitive segment.”
Oliver Metcalfe, CEO at G2Brands, said the partnership combines commercial reach with environmental aims. “By linking our mission with Seven Clean Seas and VIP’s distribution footprint, we are showing that affordable technology doesn’t have to come at the expense of the planet,” he said.
