PCR Tech and IT retail, distribution and vendor news
Arrow Electronics has signed an exclusive agreement with Oaka Studio to broaden the support available to Microsoft channel partners across the UK.
Oaka Studio, a consultancy specialising in Microsoft partner advisory and go‑to‑market strategy, will work with Arrow to deliver targeted guidance, enablement and commercial support for resellers and managed service providers developing their Microsoft practices. The collaboration brings together Arrow’s distribution reach with Oaka Studio’s expertise in Microsoft alliances, marketplace engagement, co‑sell readiness and partner growth planning.
According to both organisations, the joint focus will be on helping partners navigate changes within Microsoft’s partner programmes, improve alignment with Microsoft priorities, and strengthen commercial performance through clearer governance, positioning and engagement models.
Oliver Harvey-Jones, director of cloud UK&I at Arrow’s enterprise computing solutions business, said Oaka Studio’s experience reflects the challenges partners are currently working through. “This agreement strengthens the support we can offer resellers and MSPs as they look to mature their Microsoft practices and capitalise on new opportunities,” he said.
Lucy Bourne, director at Oaka Studio, said the collaboration formalises work already underway. “Arrow plays a critical role in the Microsoft ecosystem, and this agreement allows us to extend practical, hands-on support to channel partners who want to grow with clarity and intent,” she said. “Our focus is firmly on helping channel partners turn Microsoft opportunity into measurable outcomes.”
The agreement takes effect immediately, with joint activity planned throughout 2026 across strategy, enablement and go‑to‑market execution.
