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Managed service provider Air IT Group has launched a new brand identity and customer-centric strategy designed to help UK small and medium-sized enterprises (SMEs) turn technology into a growth enabler rather than an operational burden.
The refresh brings together Air IT Group’s capabilities across cyber security, cloud, connectivity, business intelligence and IT support into a unified, automation-led platform. The company says the move reflects its investment in AI, cyber resilience and omnichannel service delivery to support SME productivity and competitiveness.
“We’ve made significant investments in building true in-house expertise across automation, AI and cyber security,” said CEO Barney Taylor. “Our new brand reflects our evolution as an organisation: building a single intelligent technology stack that gives SMEs the platform they need to grow.”
SME tech adoption: a £198bn opportunity
Despite accounting for over 99% of UK businesses, fewer than half of SMEs actively use technology as a core part of their operations, according to UK government data. Research from Google suggests that AI tools could unlock up to £198bn in productivity gains across the sector, yet only one in four SMEs currently use AI, according to the British Chambers of Commerce.
Air IT Group aims to close this gap by embedding automation and AI into its service model, including a self-service IT desk that now handles over 161 million automated actions per month. Clients such as England Hockey, Wolverhampton Wanderers FC, and Virgin Management are already seeing measurable benefits.
“We’ve fundamentally changed how we work with our customers,” said Pete Pendlebury, Chief Automation and AI Officer. “Our Robotic Process Automation now executes over 60 actions per second, freeing up our teams to focus on complex challenges and deliver faster, more consistent service.”
Supporting SME resilience and growth
The company’s new omnichannel contact centre and integrated service platform are designed to simplify IT for SMEs, enabling faster onboarding, improved customer experience, and better use of internal resources.
“Technology should simplify, not complicate, the way businesses work,” said CTO Lee Johnson. “We’re focused on removing friction and helping SMEs adopt the tools they need to thrive.”
With 2026 expected to be a pivotal year for SME digital transformation, Taylor said the company is “doubling down on helping [SMEs] navigate change with confidence.”
