PCR Tech and IT retail, distribution and vendor news
The PCR Awards 2025 lit up The Brewery in London last night, honouring the brightest stars in the tech channel across retailers, resellers, distributors, vendors, support services, and sustainability. Hosted by BBC’s Jason Mohammad and the iconic voice of Alan Dedicoat, the evening brought together industry leaders for a night of celebration, recognition, and connection.
PCR Editor Lynn Sencicle opened the ceremony, praising the innovation and resilience of the channel community. “Tonight, we’re celebrating the very best in the channel,” she said, acknowledging the judges and sponsors including AOC, CI Distribution, eBay, Exertis, MSI, QBS, Rand Technology, and Spire Technology.
The ceremony concluded with Company of the Year QBS Software, followed by a standing ovation for Person of the Year, John Appleton.
Category winners included:
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- Marketing and PR Agency of the Year: Ice and a Slice Studios
- Technical/Support Service Provider of the Year: Agilitas IT Solutions
- Components Vendor of the Year: ASUS
- Electronics Vendor of the Year: Acer UK
- Gaming Peripherals Vendor of the Year: Corsair
- Gaming Vendor of the Year: Kingston Technology
- Monitor/Display Vendor of the Year: AOC (with BenQ Highly Commended)
- Networking/Comms Vendor of the Year: TP-Link
- Print Vendor of the Year: HP
- Security Vendor of the Year: ESET (with Norton Highly Commended)
- VAR of the Year: SCC
- MSP Specialist of the Year: Transputec (with Air IT Highly Commended)
- Gaming Retailer of the Year: Laptops Direct (with Utopia Computers Highly Commended)
- Independent Retailer of the Year (Under 10 Million Turnover): Rayleigh Computer Shop
- Online Retailer of the Year: Laptops Direct
- Systems Builder of the Year: PCSpecialist
- Electronics Distributor of the Year: Exertis
- Gaming Distributor of the Year: Spire Technology
- Security Distributor of the Year: QBS Software (with e92Plus Highly Commended)
- Software/Cloud Distributor of the Year: TD Synnex
- Specialist Distributor of the Year: Ci Distribution
- Refurbisher of the Year: Utopia Computers
- Sustainability Initiative of the Year: Agilitas IT Solutions (with Exertis Highly Commended)
- Sustainable Packaging Award: Acer UK (with Phillips Monitors Highly Commended).
The evening concluded with the PCR Awards 2025 after-party, capping off a night of celebration.
