PCR Tech and IT retail, distribution and vendor news
Synaxon has completed a major step in its ‘Synaxon as one brand’ initiative, aligning its UK operations fully with its German headquarters under a single brand identity. From today, all UK website content is consolidated at synaxon.com, giving reseller partners streamlined access to the company’s full portfolio of services.
The move also includes the rebranding of Synaxon UK’s Project Support service to Hub Enterprise Solutions, which offers consultancy and technical support for migration, integration, and infrastructure projects. The new name reflects Synaxon’s ambition to deliver enterprise-grade value to its channel partners.
“These changes are about making it easier for partners to work with us and to grow,” said Mike Barron, Managing Director, Synaxon UK. “By unifying under one brand, we not only present a clearer story to the market, but also gain greater access to resources, expertise, and back-office support from our colleagues in Germany.”
Miguel Rodriguez, Executive Board Member of Synaxon AG, added: “Our strength lies in working as one organisation. By aligning the UK business fully with Germany, we ensure that our partners benefit from the same scale, stability, and expertise across all markets.”
The announcement follows the recent launch of Synaxon’s updated branding and the repositioning of Synaxon Marketplace, marking the next phase in the company’s growth strategy. Synaxon UK has reported sustained annual growth of over 50%, with sales through Synaxon Hub expected to nearly double this year.
“Our business, our reputation, and our influence are growing quickly,” Barron added. “We are ready and eager for this next phase of growth—together, as one Synaxon.”
