PCR Tech and IT retail, distribution and vendor news
Creative Labs has entered into a distribution agreement with Westcoast, one of the UK’s largest IT distributors. The partnership will make Creative’s product portfolio, including headphones, speakers, soundbars, and desktop audio systems, available across Westcoast’s UK reseller and retail network.
The move aims to expand Creative’s presence in retail, education, and corporate sectors. Products will be available through Westcoast’s logistics and channel infrastructure, which reported turnover of £4.2 billion in 2023.
George Ng, Regional Sales Director for Europe at Creative Labs, said: “Westcoast’s reputation for operational excellence and its strong channel network make it the ideal partner to support our strategic goals. Together, we look forward to bringing Creative’s immersive audio solutions into more homes, schools, and workplaces across the country.”
Laurie Figzal, Accessories Business Manager at Westcoast, said: “This partnership will enable us to deliver even more value to our customers across retail and B2B.”
