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Solstice AV, an international distributor of professional audio-visual solutions and value-added services, has appointed Louise Abbey as the company’s new Marketing Director.
Signalling another important landmark in Solstice AV’s growth strategy and market ambitions, Abbey brings more than 20 years of accomplished B2B marketing knowledge and experience to the company, having held senior positions across vendor, distributor, and reseller organisations operating in the fast-paced ICT sector.
With a track record of building scalable marketing functions that drive business growth and channel engagement, Abbey will lead the company’s marketing strategy, working as a key advisor to the board and collaborating with Solstice’s vendor and reseller partners to unlock new opportunities and drive mutual profitability.
Solstice AV milestones
Based at the company’s Gloucestershire headquarters, Abbey’s appointment follows recent milestones, including the recent appointment of Chris Ball as Chief Finance and Operating Officer at Solstice AV, as well as UK distribution partnerships with LED display leader LianTronics and interactive technology provider i3CONNECT.
Commenting on her appointment, Abbey said: “I’m excited to be joining such a dynamic, service-led business. Solstice AV is building something special, combining technical excellence with a genuine commitment to its partners. I’m looking forward to contributing to the next phase of growth.”
Chris Ball, to whom Abbey will report, added: “Louise’s appointment is a key milestone for us. Her energy, expertise, and strategic mindset will be invaluable as we scale. We’re delighted to welcome her to the Solstice team.”
