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Cato Networks has evolved its global partner programme to introduce specialisation tracks, tiers, and zero upfront financial commitment. The Cato Managed SASE (MSASE) Partner Platform, introduced in June 2024, will continue to serve as a core framework of the new programme.
The Cato Networks Channel First Partner Programme is built on three core principles that break with legacy models: transparency, predictable revenue with scalable growth, and maximised gross profit. With transparent pricing, built-in sales tools, and a reliable profitability framework, the new programme aims to help partners accelerate deal cycles, grow recurring revenue, and boost margins.
“Our partners asked, and we listened. When designing a best-in-class partner program, we landed on four key tenets: predictable profitability, flexibility, simplicity, and differentiation. Put simply, our programme reflects how partners want to work today,” said Karl Soderlund, global channel chief at Cato Networks. “We’re making it radically easier for partners to scale their SASE business with a platform proven to win in the market. When partners get our SASE platform in the hands of a customer, seven out of ten times, they win. That’s the power of a true SASE platform in the channel.”
The programme includes:
- Partner go-to-market choice: A modular programme includes specialisation tracks for each partner type, including value-added resellers (VARs), managed service providers (MSPs), service providers (SPs), distributors, and technology service distributors (TSDs)/agents.
- Partner engagement choice: A tiered program adapts to the partner’s business needs and provides the flexibility to scale alongside the partner’s growth, while ensuring benefits and support are included at every stage. The new tiers, Starter (entry level) and Advanced (top level), reflect a partner’s level of engagement, investment, and performance.
- Zero upfront financial commitment: New partners can start selling Cato with no upfront capital expenditure (CapEx), no hidden costs, and immediate access to onboarding, certifications, and tools that drive faster results.
- Access to the Cato MSASE Partner Platform: Every partner gains access to Cato MSASE, including certifications, co-branding opportunities, multi-tenancy, and upselling tools with no restrictions based on partner type. Whether leveraging Cato MSASE for certifications or using the centralised multi-tenant dashboard, partners can decide how to maximise value within a framework that is entirely free to use.
Additionally, partners can earn a ‘Powered by Cato’ designation when adopting Cato as their SASE platform.
Cato will continue to offer the existing Cato Distinguished Support Provider (CDSP) accreditation, which recognises partners with the technical expertise to deliver high-quality support independently and help customers resolve issues faster with less need for direct involvement from Cato.
