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Ingram Micro has united its partner communities, Ingram Micro SMB Alliance and Ingram Micro Trust X Alliance (TXA), under the international brand of Trust X Alliance and has designated them as Elite members of the new Ingram Micro Ultra loyalty programme.
As part of the community’s strategic alignment with the business, Ingram Micro also appointed two sales, marketing, and business growth executives to champion the community internally and externally. John Fago, executive director of worldwide growth marketing, and Kelly Sander, executive director of US SMB sales, now work alongside Ingram Micro’s longstanding community leaders and new 2025 TXA Council members.
“The coming together of these two successful communities brings even greater focus to the growing influence, value, and voice of our customers worldwide,” said Jennifer Anaya, senior vice president of global marketing at Ingram Micro. “The expanded 2025 Trust X Alliance community strengthens our ability to collaborate more strategically with the membership—including our vendors—around knowledge, growth, and scale. It also enables our team to do more for our members, including actioning a broader and deeper bench of resources and finding more ways to use Xvantage to help build their advantage.”
Membership in Ingram Micro’s Trust X Alliance community is by nomination and invitation only. In March 2025, Ingram Micro will host its second annual Trust X Alliance Leadership Summit. This exclusive Summit is designed for business owners and chief executives within the Trust X Alliance community. Focused on mindset, growth, applied technology, and business excellence, key members of Ingram Micro’s executive leadership, sales, and marketing teams will also participate in the event’s collaborative workshops, alongside key leaders of the Trust X Alliance vendor community.
