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Online printer consumable retailer Cartridge People recently celebrated an exciting brand relaunch. This rebrand is a key part of their continued commitment to providing affordably priced ink, toner and office supplies, as well as outstanding customer service, supporting their customers when they need it most.
One simple mission underpins the Cartridge People rebrand: to take the hassle out of printing.
Simplifying the experience of shopping for ink and toner, Cartridge People hopes that this simple but effective mission, and the rebrand more generally, will empower and reassure customers when printing.
When visiting Cartridge People, customers will notice the new look website that’s been specially designed to make ink and toner shopping easier for users. Finding the right product when running out of ink or toner can be a daunting task. However, the printer consumable retailer believes that buying printer ink should be a painless experience and their updated site reflects this, with a straightforward interface that makes it easy to find the right ink or toner.
The printer specialist’s new logo is bold, modern and ultimately reflects their people-first mission to provide customers with the great service they deserve when buying ink, toner and office supplies.
Talking about the rebrand, Cartridge People had the following to say: “The depth and expanse of our product offering and our commitment to unbeatable prices and value for money hasn’t changed.” The company’s compatible own brand packaging has also been updated to reflect the relaunched brand.
Cartridge People recently unveiled its brand new TV and radio advert, which can be seen on its YouTube channel. Shown across a wide range of different UK TV and global radio stations over the course of the year, by placing a greater focus on publicity in 2024, the business hopes to increase its brand awareness and ultimately bring its value for money offering to a wider audience.