Shure and Ingram Micro form strategic distribution relationship

Shure, a global audio manufacturer, and Ingram Micro have formed a new strategic relationship aimed at enhancing Unified Communications (UC) solutions across the UK, Germany, Spain, and Poland.

The alliance will focus on distributing Shure’s award-winning Stem Ecosystem, addressing the burgeoning demand for high-quality audio in meeting, training, and classroom spaces. The Stem Ecosystem is ideal for situations that require straightforward, deployable audio solutions for daily conferencing needs. Now, Ingram Micro resellers will be able to enjoy a consistent and effective audio experience with Shure’s Stem Ecosystem devices.

“Developing a closer business relationship with IT channels is a key priority for Shure,” said Bob Farahar, senior market development manager, UC and IT Channels, Western Europe at Shure. “Ingram Micro not only has a strong relationship in the IT sector but also deep expertise and knowledge. We believe Stem Ecosystem will be a valuable addition to Ingram Micro’s portfolio while helping Shure reach new markets.”

Richard Tricklebank, global partner engagement, EMEA, unified communications and collaboration, Ingram Micro, added: “We are thrilled to include Shure in our product portfolio. As workspaces evolve and the need for high-quality, reliable audio becomes increasingly important, Shure’s cutting-edge technology will offer a total solution for our reseller customers.”

Ingram Micro’s influential role in IT channels offers Shure an invaluable opportunity for broader market penetration. Additionally, Ingram Micro’s established affiliations with leading Unified Communications vendors such as Microsoft, Cisco, Poly, and Logitech pave the way for more cohesive and wide-ranging solutions.

Industry trends continue to demonstrate a noticeable shift in customer demand for high-quality Unified Communications and Audio-Visual (AV) equipment. This change is particularly evident in professional meeting spaces, training facilities, and classrooms. As the landscape of work and learning environments continues to evolve, the requirement for dependable, high-quality audio solutions has never been more critical. This relationship aims to address these emerging needs by delivering top-notch audio products that enhance the user experience.

“Looking at Shure’s exciting range of new products, our goal is to establish Shure as a key audio requirement for any Meeting, Training, or Classroomace,” Tricklebank added. “We look forward to opening up new verticals with Shure.”

The relationship will help Ingram Micro’s vision to offer an end-to-end solution for any meeting or training room requirement. “The addition of Shure helps to enable us to meet our strategic goals and provide an enhanced experience for our partners and end-users,” concluded Tricklebank.

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