PCR Tech and IT retail, distribution and vendor news
Kaseya is extending its TruPeer programme to European Managed Service Providers (MSPs).
Designed to help MSPs develop and grow, the programme combines the value of a traditional industry peer group experience with training, mentoring and peer accountability.
The programme is based on the TruMethods framework – a proven, metrics-driven approach to building a top-performing MSP business. It helps participating MSPs increase their monthly recurring revenue, boost client satisfaction and add new customers at a predictable rate.
The TruPeer community in the US has been run by Kaseya since 2021 and has grown exponentially to 400 members. Kaseya is now responding to strong demand from Kaseya’s partners by opening up the programme to the EMEA region. TruPeer will be available immediately in the UK, Ireland, Benelux and the Nordics. Germany will be added at a later date.
Members will have access to quarterly in-person and virtual peer meetings with like-minded MSPs, bi-weekly accountability calls as well as group webinars, coaching and focused training materials. The programme covers strategic topics including sales, packaging and pricing, profitability, scalability and company value.
The success of the MSP growth and support programme is highlighted by the fact that TruPeer members enjoy net profits that are among the top 10% in the industry. They also command an average seat price that is 20%-30% higher than the industry average.
Former MSP and TruPeer member Oliver Mackley has joined Kaseya to run the TruPeer EMEA programme, overseen by TruMethods president Gary Pica and Dan Tomaszewski, Executive VP of the channel, Kaseya.
Oliver says: “When I joined the programme as an MSP, it changed my life. We were able to service our clients more strategically. Within 18 months, we had halved the number of support tickets. At the end of the first year, our net profit had grown to 17% (after a fair market salary for both owners) and for the following three years it was well over 20%. I want to share this amazing experience with other MSPs.”
