VIP UK forms distribution partnership with HYTE

VIP UK has formed an official distribution partnership with HYTE. HYTE is pushing the envelope of the PC experience with PC cases, built with artistic form and expert function.

With attention to detail and innovations in product design, VIP is eager to add the latest releases from HYTE to its product lineup from 08 November.

“HYTE is taking the industry by storm with their exciting and innovative design choices, and I am thrilled to be announcing a distribution partnership between VIP UK and HYTE,” said Dave Evans, head of purchasing at VIP. “Getting genuinely excited about a PC case doesn’t happen very often, but the care and detail the HYTE team put into each product, coupled with the cutting-edge designs results in products (and ultimately PCs) that look new and unique. With new products coming soon the story is far from over and I am delighted that VIP will be part of bringing HYTE to customers in the UK.”

“HYTE is excited to announce our partnership with VIP UK” said Jeffrey Cheng, senior director of marketing and sales for HYTE. “As a young brand, distribution availability is key to ensuring we can fulfil the demands of the market. VIP UK’s long-standing expertise in the UK gaming industry and wide customer base is a missing piece of the puzzle when it comes to meeting the needs of the UK channel. We look forward to working with them and bringing HYTE’s award winning portfolio to resellers nationwide.”

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