Geek Retreat, the geek culture retailer, gaming café, community hub and events venue, has enjoyed a record August with average monthly store revenues 36% higher than the same period in 2022.
Over 40% of this growth has been powered by sales of Disney’s Lorcana, the all-new collectible trading card game featuring traditional and fantastically reimagined Disney characters called glimmers, which has proved a worldwide hit.
Geek Retreat had early access to the first chapter of Lorcana, which was released in store on 18 August to customers, ahead of its mass market launch. Lorcana Set 2 is due to go on sale at Geek Retreat stores on 17 November in advance of its mass market launch on 1 December.
The launch of Set 2 will be supported in-store with a series of events such as cosplay – where customers dress up as their favourite Lorcana character, learn to play and casual play.
Peter Dobson, chief executive of Geek Retreat, commented: “Despite the cost of living crisis and continuing pressure on high street retailers, Geek Retreat has reason to be cheerful. The early launch of Disney’s Lorcana at our stores proved a huge draw for customers and this is recognised in the strong performance across the store estate. With the launch of Set 2 in November, we anticipate similar enthusiasm from our loyal customer base.”
The Geek Retreat franchise, which opened its first store in Glasgow in 2013, now has 36 stores compared to ten at the end of 2019, reflecting its huge popularity on the high street because it offers local communities and individuals a safe and inclusive place to enjoy their hobbies and interests.