Brother launches market-first Brother colour inkjet printer

Business technology solutions provider Brother UK has launched a first-to-market multifunction printer as resellers move to support businesses wanting to produce high-quality signage and banners.

The new MFC-J6959DW device is the first non-specialist, colour inkjet printer that offers firms a route to create visuals themselves, from sales banners to promotional signage.
The model is fitted with an automatic cutting tool so large, photographic-quality banners and posters of up to 2.7m in length can be produced ad-hoc and cut to a custom size. The business says the device’s capabilities mean customers – including retailers, architects’ practices and schools – can save time and money by not needing to work with external suppliers.

The printer is an addition to the Brother’s flagship X-Series SMB inkjet range. It delivers print speeds of up to 30 images per minute, features a 250-sheet standard A4 paper tray, and the option to use the roll-holding tray as a 500-sheet standard tray letting the printer also handle a wide range of office printing duties.

The inkjet model also offers significantly faster first-page printing times than a colour laser alternative or full-size printing press, both of which take time to warm up. Devices can also come equipped with optional high-yield in-box supplies of up to 6,000 pages on black ink and 5,000 pages on colour, keeping users productive and printing for longer before needing to replace consumables.

Similar to the other X-Series inkjet models, the new device features a large 8.8cm LCD touchscreen for user operation, with wired, wireless, USB and NFC connectivity.

Terry Caulfield, chief commercial officer at Brother UK, said: “Resellers have a key role to play in helping customers drive down margins by boosting productivity and creating new efficiencies across their supply chains. In one versatile machine, resellers can offer businesses the option to create quality signage and displays themselves, on top of day-to-day paperwork tasks.

“This will help retailers, for example, make the most of every second and every inch of their shop floor, and they no longer need to wait for suppliers to take advantage of sales opportunities, while chain stores can immediately react to signage shared by head office.

“We’re committed to arming resellers with the best solutions that can help their customers operate more efficiently and productively. This launch is a symbol of that commitment, with the new X-Series inkjet device complementing our comprehensive range of labelling machines for shop-floor pricing to shipping labels in the warehouse.”

Brother’s new device can also be used across a range of sectors, including in construction for architects’ drawings and plans, for facilities management schematics and to produce Gantt Charts on Microsoft Excel.

To coincide with the launch, Brother has partnered with signage solutions provider Shoppa to offer a three-month free trial of the Shoppa Go platform, which allows retailers to create professional visuals from a wide range of pre-designed templates.

The launch follows a major upgrade of Brother’s X-Series inkjet printers last year, which boosted device lifespans and performance across the range, and the launch of a market-first A4 inkjet cutting printer in the range earlier in 2023.

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