Brother UK sets sights on strong auto-id and labelling sales growth

Brother UK is expecting to double sales of its professional label printers over the next 12 months, on the back of significant investment to strengthen its proposition and growing market demand.

Over the last year, Brother UK has partnered with major Auto-ID resellers and vendors in the UK, as well as specialist partners BarcodeGenie and Planglow, to create new routes to market and develop tailored solutions for the retail and food hygiene markets respectively.

The technology provider has also upgraded two of its most popular label printing lines – the TD-2000 and the QL – to improve connectivity and security, introduce an auto-sleep mode as default to reduce operators’ energy use, and boost manufacturing capacity to service higher demand.

The business says that an increasing demand for thermal labelling devices across retail, supply chain and hospitality will also help to drive the growth as more firms look to digitise and unlock new operational efficiencies.

Forecasts from market research consultancy VDC reveal that the UK market for thermal labelling devices is set to grow by 44% to $137.9m by 2026, compared to 2021.

Ged Cairns, head of SPS business category at Brother UK, said: “We have built a strong proposition to take advantage of a buoyant market as more firms, specifically across supply chain, retail and hospitality, digitise their day-to-day operations.

“Labelling systems form a central part of those functions and we have the right range of devices, from our mobile RJ series to the TJ desktop range for high-volume label printing, to support reseller partners in delivering the products and solutions that their customers need.

“Combining our updated product range, new routes to market, focus on tech integration and customer support, from industry-leading warranties to on-site visits and next-day replacements, we are positioned well to grow quickly.”

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