NortonLifeLock has unveiled a new revised look for its Norton brand, which it claims is to represent the bright side to the very dark problem that is cybercrime.
“Cybercriminals are persistent and technically-sophisticated but with Norton we are focused on making it simple and easy for you to be in control of and protect your digital life,” said Vincent Pilette, CEO of NortonLifeLock.
Keeping pace with consumers’ digital lives, which have dramatically changed over the past years, the Norton brand has grown from a leading antivirus provider to one of the most comprehensive Cyber Safety portfolios for consumers. Millions of people around the globe trust Norton for their device security, identity protection and online privacy. Norton’s updated look and new brand promise now reflects this larger role the brand plays in society, empowering more people to live their digital lives safely.
“Consumers know and trust the Norton brand and iconic Checkmark, which has been associated with the brand for years,” said Krista Todd, chief marketing officer at NortonLifeLock. “But as consumers’ needs have changed, we have evolved right along with them. Norton’s visual identity reflects the lightness people should feel when they are empowered to live life on their own terms. With Norton, our customers should be able to experience digital living on the bright side.”
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