James Reed

Tech Data drives recruitment phas e for Cradlepoint wireless LAN partners

Tech Data has launched the next phase of its recruitment drive for Cradlepoint partners, looking to build on its initial success with the wireless WAN solutions by bringing more resellers on-board to take the solutions to an even wider market.

Since forming a partnership with Cradlepoint in November last year, Tech Data has recruited and enabled more than 25 resellers onto the vendor’s multi-tier channel programme and supported them in completing a significant number of sales. It is now making further resource investments to drive business development and partner recruitment.

James Reed, managing director, Endpoint Solutions, Tech Data, UK and Ireland, said: “We’ve already made great strides with Cradlepoint and we see even more potential ahead as organisations look to provide the added flexibility and fast connectivity to support hybrid working practices. We believe there is a great opportunity with Cradlepoint – and we are ready to work with more partners and get them trained and enabled to take solutions to market.”

Cradlepoint has a tiered partner programme with resellers able to join as Registered, Signature, Premier, or Elite partners. Tech Data has a comprehensive on-boarding process in place and is looking to grow its current number of Cradlepoint partners significantly by the end of the year.

Tech Data’s Philip Goater has moved into the newly created role of Cradlepoint business development manager, having spent the previous 18 months as a business development manager for Maverick AV Solutions – Tech Data’s specialist audiovisual business. He has also previously worked as a major account manager with Tech Data.

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