Whitespace and Shell to launch Digitalisation Innovation Challenge

Whitespace has partnered with Shell as part of its Digitalisation Innovation Challenge to explore new ways of digitising its current paper-based gift voucher process.

Helen Dawson, Digital Transformation Lead at Shell Retail says: “One area we plan to digitalise is our current paper-based gift voucher process so we can digitise and distribute gift vouchers, and reduce costs.”

Currently Shell issues gift vouchers that can be purchased or used to compensate customers. They would also like to allow customers to convert Shell gift vouchers to Shell Go+ loyalty visits to claim rewards.

To realise its vision, Shell has enlisted Whitespace’s support to kickstart an innovation programme that will see a selection of talented and ambitious start-ups and SMEs put forward their proposed solution for the challenge. In order to qualify, the solution will need to be compatible with mobile devices and capable of customer data collection, as well as offering proven capabilities and an example of previous deployment in a retail setting. The applicant must also be a UK registered company.

The most impactful applicant will be given the chance to work with Shell on a “proof-of-concept” project in the UK. For all other applicants, the challenge will provide a valuable opportunity to promote their offering and generate awareness of their business.

Andrew Webber, Chief Marketing Officer at Whitespace, concludes: “We are extremely passionate about supporting collaborative innovation amongst ambitious technology providers, especially those who have yet to share their full potential with the world. It fills us with confidence that Shell shares our vision and we look forward to the creative results that this challenge will no doubt yield.”

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