PCR Tech and IT retail, distribution and vendor news
AdInMo has announced a partnership with InMobi, which will enable InMobi to offer InGamePlay brand advertising to its buy-side clients.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.
“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”
Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”
Read the latest edition of PCR’s monthly magazine below:
Like this content? Sign up for the free PCR Daily Digest email service to get the latest tech news straight to your inbox. You can also follow PCR on Twitter and Facebook.
