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Gaming-furniture developed by ASUS Republic of Gamers (ROG) will be available at IKEA under a new partnership agreement between the leading tech specialist and home furniture giant.
This new and exclusive range of gaming-furniture solutions is designed to enhance the gaming experiences in the home — and inspire players to discover new and exciting ways to embrace their gaming lifestyle.
With an estimated 2.5-billion gamers around the world, and many more joining the fun the demographic makeup of the player community is continually evolving and growing in diversity. ROG and IKEA want to combine their design expertise to create products that improve the gaming experience.
Eastern first arrival
Gamers in China will be the first to see the results of this unique collaboration as early as February 2021, with the collection expected to reach the western market by October 2021.
“Gamers globally know and love the ROG brand and they trust it to deliver the most exciting gaming innovations in the market,” says Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit.
“With the rapid growth of gaming market across the world and a fast growing number of people playing, IKEA is curious about how home furnishing could improve the gaming experience and life around it,” said Ewa Rychert, Global Business Leader of Workspace, IKEA.
By developing a new range of affordable and ergonomic gaming furniture and accessories, designed to increase performance while also blending in beautifully to homes,” adds Rychert.
Worksop innovation
A series of workshops were held with both ROG and IKEA product designers, gamers and esports champions to identify how to create the best gaming experiences at home with maximum comfort. These workshops included many face-to-face discussions and virtual meetings, and involved leading designers located at the IKEA Product Development Centre (Shanghai) and ASUS Design Centre (Taipei and Shanghai), and resulted in many hundreds of hours of ideation, design, development, testing, experiment and modifications.
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