Martin Kent, territory manager, HANNspree UK

Rise of the Touchscreen


Martin Kent, territory manager, HANNspree UK explores the rise in demand for touch technology and how this has become second nature to the human machine interface.

Touch technology has come such a long way since its conception back in the 1960’s. But it hasn’t been an easy journey. It took a very long time for touchscreen application to become mainstream, and along the way, many companies tried and failed to develop products that would catch the public eye enough to sustain a profitable business. This was primarily because touch technology was too expensive. But touch screens were always surrounded with intrigue, a truly innovative concept that consumers desired. But they believed it to be out of reach. The technology was put on a pedestal and became just one of those cool futuristic techs that you only saw in science fiction.

It took almost 50 years from invention before touchscreen technology became popularised, a feat achieved by one very clever portable device manufacturer. The ingenious idea to put touch technology into the hands of the public saw the most popular smartphone born, and the success of the touch screen skyrocketed overnight! To put this into perspective, in 2018, the smartphone market was worth $522 billion. The number of smartphone users worldwide today surpasses three billion. And then of course came the birth of the portable PC which, once again, created a new competitive market for touch technology.

From almost nothing, to a colossal commodity in today’s technology driven world, the application of touch technology has since broadened substantially, and sales opportunities have been created exponentially. Aside from mass consumer devices, touch technology is now being applied in a vast amount of business sectors. Almost everywhere you look nowadays you can see touch technology in action – the cash point, the airport check-in desk, vending machines, restaurant ordering systems. In fact, virtually no sector is left untouched. The hospitality sector, education, medical, industrial, retail and many more have all employed touch technology one way or another, and the scope of applications is indeed considerable.

HANNspree’s competitive advantages
HANNspree has long been in an advantageous position to serve the touch screen market. Under the same HannStar umbrella as HANNStouch, one of the largest touchscreen manufacturers in the world, HANNspree benefits from industry expertise, strong manufacturing capabilities and a competitive pricing structure. So, it’s not surprising that HANNspree has been able to capitalise on the expanding touch screen market and has focussed its roadmap to reflect the competitive advantages it has in the small to medium size touch display sector. Thanks to the competencies of HannStar, HANNspree is able to offer a bespoke service to customise touch displays for any purpose.

Solutions are HANNspree’s speciality
A growing area of interest for HANNspree is hardware integration. HANNspree creates fully embedded solutions, which have already been utilised for a number of large projects. HANNspree’s hard wearing displays are ideal for demanding environments including industrial production line applications and are ready to endure the daily rigors of public touchscreen hardware, such as Point of Sales and Point of Interest displays which are becoming increasingly common. HANNspree offers a comprehensive portfolio of off-theshelf open frame touch displays for integration as well as flexible, bespoke manufacturing for large scale tenders. HANNspree’s Tablet PC series offers all-in-one solutions for hardware integration, providing the versatility of the Android operating system for customisable software application. HANNspree is probably best known for its standalone touch display range. For almost a decade HANNspree has supplied schools, homes, offices, boardrooms, hotels lobbies and more with stylish displays featuring advanced capacitive touch technology. Designed for both table-top and eye-level wall mounted display, these solutions enable users to enjoy a high-grade visual and touch experience of today’s touch-enabled applications.

How HANNspree touch is being used in todays world
From mobile mechanical engineering solutions to information totems featuring temperature detectors, integrated touch solutions featuring HANNspree take on many guises, and can be found in a variety of locations including: Car showrooms, retail outlets, restaurants, care homes, hotel lobbies and much more. Some examples of application to date include: Vehicle emissions testing systems, casino and lottery solutions, ticket kiosks, waste management systems, logistics hubs and sports science monitoring systems. Touch displays are perfect presentation solutions. The boardroom and the classroom host a number of HANNspree touch displays. HANNspree also has a portable touch display for mobile presenting. Interactive education. An over-sized tablet experience for a wealth of educational applications, HANNspree touch displays can be found both in the classroom and at home. Entertainment and social – HANNspree Tablet PCs are ideal for mobile gaming, multimedia and staying in touch with friends and family.

What HANNspree customers say
“We are now able to produce innovative products with stunning user interface on an industrial scale. With Hannspree’s support and customization we are confident of our future growth.”  FAS International – Vending Machines

“In partnership with HANNspree we have improved the productivity and the level of satisfaction of our customers, responding to a real need in the management of the point of sale.” ESC Software – POS Solution

“HANNspree delivered the design approach, solution reliability and responsiveness in problem solving that have enabled the creation and delivery of a customized solution.”  Lottomatica – Multimedia Totem

“Hannspree monitors allowed us to develop innovative solutions thanks to products that are reliable and compatible with our needs.” I-TEC – Multimedia Totems with temperature detector

“We evaluated several all-in-one solutions before we made our final decision to use HANNSPREE products, which give us a guarantee of service and a more interesting quality / price ratio compared to other players on the market.” Vetro Car – Interactive Kiosks

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