Dixons Carphone reports 10% drop in mobile sales

Dixons Carphone has released a trading update for 13 weeks ended 27th July, revealing a slump in mobile sales.

The retailer saw electrical like-for-like revenue up 2% in UK and Ireland, with strong performance in white goods, tablets and gaming; offset by small declines in large screen TVs against World Cup comparatives.

However, mobile like-for-like revenue was down 10% in UK&I, which Dixons Carphone said was in line with “what continues to be a challenging traditional postpay market”.

Alex Baldock, group chief Executive at Dixons Carphone, commented: “We’re on track with both our trading this year and our longer-term transformation.

“In Electricals we continued to grow and win market share in all territories and customer satisfaction further improved. The Mobile market is as challenging as expected, underlining the need for the decisive actions that we set out in June. We remain committed to growing Electricals sales and headline profits in UK & Ireland and International this year, and to this being the trough year for Mobile losses.

“Our longer-term transformation is also on track. We made further gains in our big priorities of Online, Credit and Services to help our customers choose, afford and enjoy amazing technology. Over time these will drive increasing benefits for our customers and help make us a much more sustainably valuable business.

He concluded: “The current political and economic climate is volatile but, assuming no material disruption from that, we stand by our full year guidance, as we do our longer-term commitments on EBIT margin and cashflow.”

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