Lenovo signs on ‘innovative leader’ to Mobile Business Group

Lenovo’s Mobile Business Group announced on Tuesday the appointment of Alex Moore as marketing director of its EMEA region. Moore joins from the consumer packaged goods practice of management consultancy Catalyx where he was a senior consultant.

With over 20 years’ experience in the consumer space, Moore will be responsible for building the Motorola brand, uplifting the product portfolio mix, and helping to drive the company’s continued growth in Europe, Middle East and Africa. He will report to Oliver Ebel, vice president and general manager for Lenovo Mobile Business Group, EMEA. he

“At Lenovo, we are focused on delivering true innovation, more customer-centric products and experiences, as well as fast growth. Alex is a passionate and innovative marketing leader and brings with him a wealth of consumer experience which will help us set our marketing efforts on a winning course across the EMEA region,” said Oliver Ebel, vice president and general manager, EMEA Mobile Business Group.

Moore himself commented, saying: “This is a very exciting time to join the Lenovo Mobile Business Group in EMEA. The company’s ability to innovate, break boundaries, and exceed expectations in customer experience is really shaking up the smartphone industry. I’m looking forward to joining the team to help drive growth across the wider region.”

Alex has a Master’s Degree in Engineering, Manufacturing and Management from the University of Manchester and a European Baccalaureate from the European School of Brussels.

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